Mighty Minds Africa [MMA], a social venture and initiative, launched in 2020 with headquarters in DC-USA and Nigeria. The organization is out to enable youth in Nigeria to pursue better goals and opportunities with more confidence in an aim to break the poverty cycle created through low-income, low-value jobs most youths find themselves stuck in.
MMA needed a brand that merged culture with modernity, that manages to look professional and trustworthy for its organization and business audience while being fun and expressive enough so the youth could embrace and relate to it. The brand draws inspiration from the modern art of Nigeria and Africa in general, from regional languages and symbols, and from the people. The logo incorporates a modernized and abstracted mask, a craft with a long history and relation to identity and expression in the area. The logo's mask is designed to be re-creatable, a symbol that the youth could own and project on. Whether they are drawing it, wearing it, or using it as a filter on social media, it is meant to be a tool for them to express themselves and feel seen, heard, and involved.