Iris [Previously Iris Solutions] is a Ramallah-based social venture that creates sensory solutions for the educational and rehabilitation fields, especially geared towards children with autism and sensory disorders.
The main challenge in Rebranding Iris was in building an identity system that would liberate, instead of limit, the expression of the company. To allow it room for growth and change while it is on the verge of scaling up and pivoting. To express its innovative and techy nature but only as a background to its human focus and drive. This led to a motion-based dynamic identity that moves, flows, grows, and does it all in organic abstraction, in shapes that carry multilayered symbolism inspired by Iris, its history, and its roots.
At a point where they were scaling up their business presence in the area, Iris needed to revisit their identity and create something more dynamic and better reflecting their innovative work. So we worked with them to shape a new dynamic identity inspired by their name, the many meanings it could inspire, and rooting it in the sensory aspects of their work and the transformational spirit of their next phase